It includes delay, filtering and pitch-shifting (plus or minus 3 octaves) with fine-tuning by cents. This staple in the Soundtoys arsenal takes a granular approach to alter pitch for creative effect. But if you want to explore software that leans more towards creative pitch-shifting methods for manipulating literally any melodic source, read on. If you are looking for precise vocal pitch correction, whether blatant or transparent, those products by Celemony (Melodyne) and Antares (Auto-tune) have set the standard. As most people are now all‑too familiar with the “Cher effect,” as it has become known, we have maintained the article in its original form as an interesting historical footnote.” (Matt Bell) ( source).īut they couldn’t keep that secret for long and now the Cher effect is a recognizable cliché or an expected/accepted part of the musical language in certain genres, depending on your perspective. In February 1999, when this Sound On Sound article was published, the producers of this recording were apparently so keen to maintain their “trade secret” process that they were willing to attribute the effect to the (then) recently-released Digitech Talker vocoder pedal.
The (now) highly recognizable tonal mangling occurs when the pitch correction speed is set too fast for the audio that it is processing, and it became one of the most over-used production effects of the following years. “Cher’s “Believe” (December 1998) was the first commercial recording to feature the audible side-effects of Antares Auto‑Tune software used as a deliberate creative effect. Curiously, the producers originally attributed the effect to a vocoding process so as not to reveal their “trade secret.” Read this historical footnote embedded in this Sound on Sound article from 1999.
That style of abrupt auto-tuning is anything but transparent. What has become known as the Cher effect due to her song “Believe” is something heard everywhere now. It should be noted that pitch correction plugins such as Melodyne (Celemony) or Auto-tune (Antares) have not been included here, because those products are largely about correcting vocal inconsistencies with subtle or not-so-subtle pitch quantizing. This article will highlight a few plugins that run the gamut from simple to feature-packed with tons of modulation possibilities. They can be a great method for creating subtle harmonic variety as well as more aggressive forms of processing. Pitch-shifting plugins come with a wide array of feature sets and capabilities.
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